MoeGo’s pricing is straightforward but understanding which plan you actually need saves money. Most groomers don’t need the $249/month Ultimate plan, but some features on the $79 Essential plan have limitations you should know about.
Let me break down exactly what each tier includes so you can make a smart choice.
Quick Comparison
| Essential ($79/mo) | Growth ($149/mo) | Ultimate ($249/mo) | |
|---|---|---|---|
| Scheduling | ✅ | ✅ | ✅ |
| Online booking | ✅ | ✅ | ✅ |
| Automated reminders | ✅ | ✅ | ✅ |
| Client/pet profiles | ✅ | ✅ | ✅ |
| Route optimization | ✅ | ✅ | ✅ |
| MoeGo Payments | ✅ | ✅ | ✅ |
| Two-way texting | ✅ | ✅ | ✅ |
| Multi-staff scheduling | Basic | ✅ | ✅ |
| Advanced reporting | Basic | ✅ | ✅ |
| Marketing tools | Basic | ✅ | ✅ |
| API access | ❌ | ❌ | ✅ |
| Custom integrations | ❌ | ❌ | ✅ |
| Priority support | ❌ | ❌ | ✅ |
Essential ($79/month) — Best for Solo and Small
This is where most groomers start and many stay. You get the core MoeGo experience:
- Full scheduling calendar with online booking
- Automated text and email reminders (customizable)
- Client and pet profiles with photos and history
- Route optimization for mobile groomers
- Two-way texting with clients
- MoeGo Payments integration
- Waitlist management
- Recurring appointments
- Basic reporting (daily/weekly/monthly revenue, appointment counts)
What’s limited on Essential: Reporting is basic — you get the fundamentals but not the deep analytics (revenue per groomer, service profitability analysis) that larger businesses need. Multi-staff scheduling works but has fewer advanced features.
Who should use Essential: Solo groomers, mobile groomers, and salons with 1-2 groomers. If you’re grossing under $10,000/month, Essential is the right choice.
Growth ($149/month) — Best for Multi-Groomer Salons
Growth unlocks multi-staff management and deeper analytics:
- Full multi-groomer scheduling with individual calendars
- Commission tracking per groomer
- Advanced reporting (revenue by groomer, by service type, trends)
- Enhanced marketing tools
- Staff management features
- Everything in Essential
Who should use Growth: Salons with 2-4 groomers where you need to track individual performance and manage multiple schedules efficiently. The $70/month premium over Essential is justified once you have 2+ groomers.
Ultimate ($249/month) — For Large Operations
- Everything in Growth plus API access, custom integrations, and priority support
- For businesses with 5+ groomers or technical needs
Who should use Ultimate: Large salons, multi-location operations, or businesses that need to integrate MoeGo with other systems via API. Most businesses never need this tier.
The Real Cost Calculation
MoeGo subscription + payment processing fees = your total MoeGo cost.
Example: Solo groomer, Essential plan, $8,000/month card revenue
- MoeGo subscription: $79/month
- Payment processing (2.6% + $0.10 on ~100 transactions): ~$218/month
- Total MoeGo cost: ~$297/month
- As percentage of revenue: 3.7%
Is this reasonable? For the time saved and no-shows prevented, most groomers say yes. If MoeGo prevents just 2-3 no-shows per month ($150-$225), the subscription pays for itself.
MoeGo vs. Alternatives on Price
| MoeGo Essential | DaySmart Basic | Pawfinity Solo | Square | GrooMore Basic | |
|---|---|---|---|---|---|
| Monthly cost | $79 | $75 | $25 | $0 | $39 |
| Route optimization | ✅ | ❌ | ❌ | ❌ | ❌ |
| Mobile app quality | ★★★★★ | ★★★ | ★★★ | ★★★★ | ★★★ |
| Two-way texting | ✅ | Basic | ❌ | ❌ | ❌ |
| Pet profiles | ✅ | ✅ | ✅ | ❌ | ✅ |
My Recommendation
Start with the 14-day free trial on the Essential plan. Use it for real — schedule appointments, send reminders, test the mobile app, try route optimization if you’re mobile.
After the trial:
- Solo/mobile groomer: Essential ($79/month)
- 2-4 groomers: Growth ($149/month)
- 5+ groomers or API needs: Ultimate ($249/month)
If $79/month feels steep for your current revenue, start with Pawfinity ($25) or Square (free) and upgrade to MoeGo when your business grows. There’s no shame in starting lean. If you’re exploring this area, our MoeGo vs Pawfinity guide covers it in detail.