TL;DR: 6 stats to use in your pricing meeting
- The U.S. pet grooming services market was worth $2.06 billion in 2024 and is projected to grow at a 6.7% CAGR from 2025 to 2030, according to Grand View Research.
- Dogs accounted for 83.8% of U.S. pet grooming services revenue in 2024, according to Grand View Research.
- Massage, spa, and related services captured 74.2% of market revenue in 2024, according to Grand View Research.
- The cat segment is projected to grow at an 8.2% CAGR from 2025 to 2030, showing a real niche opportunity for cat-safe premium services, according to Grand View Research.
- U.S. pet-industry spending reached $158 billion in 2024 and APPA projects $165 billion in 2026.
- “Other Services,” which includes grooming, boarding, training, sitting, and insurance, totaled $14.3 billion in 2024 and is projected to hit $14.9 billion in 2026, according to APPA.
If you run a grooming salon, the revenue question is not whether pet owners will pay for premium care. The data says they already do. The smarter question is which spa services actually expand ticket size without slowing your schedule, overcomplicating training, or damaging margin.
That is the lens we should use in 2026. Not “What spa menu looks luxurious?” but “Which add-ons are supported by demand, easy to explain, and operationally efficient?”
For more context, also see pet owner spending trends 2026, seasonal grooming trends and pricing, how to upsell grooming services, and average pet grooming business revenue.
Why are spa services growing now?
Because pet owners are spending more overall and expecting more than a basic bath-and-trim.
APPA says total U.S. pet-industry spending hit $158 billion in 2024 and projects $165 billion in 2026. Within that, Other Services reached $14.3 billion in 2024 and is projected to hit $14.9 billion in 2026. That matters because grooming does not compete only with other groomers anymore. It sits inside a broader premium-services mindset where owners spend on care, convenience, and perceived wellness.
Grand View Research makes that trend even clearer. It estimates the U.S. pet grooming services market at $2.06 billion in 2024, with 6.7% annual growth through 2030, driven by higher grooming spend, more pet ownership, and broader service portfolios.
Study citation-wise, the phrase to pay attention to is not just “market growth.” It is diverse service portfolios. That is exactly what spa menus are.
Which spa services are most likely to increase revenue?
The best revenue drivers usually share three traits:
- they solve a visible problem,
- they add only modest time, and
- they feel premium to the pet owner.
Based on the current market data and what salons can operationalize most easily, the strongest candidates are these:
| Service | Why owners buy it | Revenue upside | Operational note |
|---|---|---|---|
| Deep-conditioning / coat mask | Coat softness, shine, anti-matting | High attach rate on long coats | Easy to bundle with bath |
| De-shed treatment | Visible hair reduction at home | High seasonal demand | Works best with clear before/after explanation |
| Teeth cleaning | Wellness framing | Strong impulse add-on | Needs staff confidence and scope clarity |
| Paw balm / paw pad treatment | Seasonal dryness and comfort | Fast, high-margin add-on | Best as checkout upgrade |
| Specialty shampoo upgrade | Skin, odor, breed-specific needs | Reliable low-friction upsell | Requires menu clarity |
| Facial / tear-stain treatment | Cosmetic improvement owners notice quickly | Good for photo-driven marketing | Best on repeat clients |
These are not guesses. Grand View Research says the massage/spa and others segment accounted for 74.2% of revenue in 2024, which means the market is already rewarding services beyond basic clipping. It also notes that the segment includes shampoo, bath, brushing, massage, blow dry, teeth cleaning, and conditioner, plus luxury treatments such as aromatherapy baths and deep conditioning.
Pull quote: Spa-oriented services already account for 74.2% of U.S. pet-grooming-service revenue. Premium care is not a niche side offer anymore.
Why do dogs dominate premium grooming revenue?
Because they dominate the service mix and create more repeatable grooming demand.
Grand View Research says dogs represented 83.8% of U.S. pet grooming services revenue in 2024. That should influence your spa strategy immediately. If your client base is mostly dogs, your highest-ROI spa menu is likely the one that supports:
- coat maintenance,
- de-shedding,
- skin and odor management,
- paw care,
- and add-ons that improve owner-visible results.
That also lines up with how breed economics work in salons. High-maintenance coats and large breeds create more opportunity for premium add-ons because the service time and coat condition already justify the conversation.
Grand View Research also says large breeds held 53.8% of market revenue in 2024. Larger dogs often need more frequent maintenance, more product, and more labor. That makes a “spa upgrade” easier to position as part of complete coat care rather than as a luxury extra.
Is there an overlooked revenue opportunity in cats?
Yes, but only for salons that can deliver it safely and credibly.
Grand View Research projects the cat segment to grow at an 8.2% CAGR from 2025 to 2030, faster than the overall market. That is important because many salons still treat cat grooming as an occasional service instead of a specialty offering.
If you have trained staff and the right setup, cat-specific premium services can stand out because supply is still limited in many markets. Good examples include:
- cat-safe de-matting,
- sanitary trims,
- low-stress bath packages,
- paw and pad trims,
- and gentle shedding treatments.
The point is not to copy a dog spa menu. The point is to build a cat service line where owners feel they are paying for specialized handling and lower stress.
How should you package spa services to raise average ticket?
The data says premium demand exists. Packaging determines whether you capture it.
The most practical packaging options look like this:
| Package style | Best use | Risk | Suggested price logic |
|---|---|---|---|
| Single add-on menu | Easy launch | Low attach rate if staff forgets to offer | Simple fixed price per service |
| Tiered bath upgrades | Good / Better / Best menu | Can overwhelm if too detailed | Anchor middle option for most clients |
| Breed/coat-specific bundles | High relevance | More setup work | Price around coat problem solved |
| Seasonal spa packages | Strong marketing angle | Revenue swings by season | Limited-time upsell with urgency |
A strong example is a de-shed bundle in spring or a paw-and-skin hydration package in winter. These work because owners already understand the seasonal problem.
From a pricing standpoint, the cleanest way to avoid confusion is to sell the outcome, not the ingredient list. “Coat Recovery Upgrade” usually converts better than “conditioner + mask + finishing spray.”
What should owners stop doing?
Three things usually hold spa revenue back:
1. Offering too many low-clarity add-ons
If your menu looks like a diner, clients skip it.
2. Asking every client the same generic question
“Do you want any add-ons today?” is weak because it puts all the diagnostic work on the client.
3. Undertraining the explanation
Premium services sell when the groomer can explain the why in one sentence.
Examples:
- “Her coat is compacting under the top layer, so a de-shed treatment will reduce loose hair at home.”
- “His paw pads are dry and cracked from outdoor heat, so I’d recommend the paw treatment.”
- “This coat is starting to knot, and the conditioning add-on will help us keep it manageable.”
That approach mirrors what market researchers are describing. Grand View Research ties growth to pet humanization and owners investing in higher-quality services. Humanization means owners respond to care language, comfort language, and prevention language more than vague luxury language.
What does the broader market say about premium positioning?
Two things.
First, the category is large enough that premium grooming is no longer a fragile upsell experiment. APPA’s service-spend numbers show a durable services market, not a fad.
Second, service diversification is a competitive moat. Grand View Research explicitly credits market growth to the availability of diverse service portfolios and premium options such as spa treatments. That is a direct signal that salons with a sharper menu can defend pricing better than salons competing only on base grooms.
What is the simplest 30-day revenue plan?
If you want to use the data without rebuilding your whole salon, do this:
- Pick three add-ons only: one coat-care, one wellness, one seasonal.
- Train the staff on a one-line diagnostic script for each.
- Add one “best value” spa bundle to your booking flow.
- Track attach rate by groomer for four weeks.
- Keep the services with the best mix of conversion, margin, and time efficiency.
That turns the spa menu from decoration into a measurable revenue engine.
Bottom line
The 2026 data supports a clear conclusion: spa services increase revenue when they are positioned as useful, visible, and easy to add to the standard grooming visit.
The market signals are strong:
- grooming is growing,
- premium care already holds a large share of category revenue,
- dogs remain the core opportunity,
- and cat grooming may be the fastest-growing specialty niche.
So the salons most likely to win are not the ones with the fanciest menu wording. They are the ones that package a few high-value add-ons well, explain them clearly, and build them into the booking experience.
Sources
- Grand View Research, U.S. Pet Grooming Services Market: https://www.grandviewresearch.com/industry-analysis/us-pet-grooming-services-market-report
- American Pet Products Association, Industry Trends and Stats: https://americanpetproducts.org/industry-trends-and-stats