DaySmart Pet (formerly 123Pet) has been in the grooming software game longer than almost anyone. That longevity means a deep, mature feature set. It also means pricing that reflects being an established player.
One groomer put it simply: “DaySmart at $75/month is a little spendy but it does everything.” That’s the tradeoff — you pay more, you get more.
Let’s break down exactly what each plan includes so you can decide if it’s worth it for your business. If you’re exploring this area, our MoeGo Pricing Guide 2026 guide covers it in detail.
DaySmart Pet Plans at a Glance
| Feature | Basic ($75/mo) | Pro ($105/mo) | Premium ($155/mo) |
|---|---|---|---|
| Appointment scheduling | ✅ | ✅ | ✅ |
| Online booking | ✅ | ✅ | ✅ |
| Client & pet management | ✅ | ✅ | ✅ |
| Text & email reminders | ✅ | ✅ | ✅ |
| Payment processing | ✅ | ✅ | ✅ |
| Vaccination tracking | ✅ | ✅ | ✅ |
| Basic reporting | ✅ | ✅ | ✅ |
| Employee scheduling | Basic | ✅ | ✅ |
| Commission tracking | ❌ | ✅ | ✅ |
| Advanced reporting | ❌ | ✅ | ✅ |
| Marketing automation | ❌ | Basic | ✅ |
| Loyalty program | ❌ | ❌ | ✅ |
| Multi-location | ❌ | ❌ | ✅ |
| Custom reporting | ❌ | ❌ | ✅ |
Plan-by-Plan Breakdown
Basic ($75/month) — The Entry Level
What you get: Core scheduling and client management. Appointment booking, online booking page, client and pet profiles, vaccination tracking, automated reminders, basic POS and payments.
What you don’t get: Commission tracking, advanced reporting, marketing automation, loyalty programs, multi-location support.
Who it’s for: Solo groomers or very small salons (1-2 groomers) who want a reliable, established platform and don’t need advanced features.
The honest take: At $75/month, the Basic plan feels expensive for what you get compared to competitors. MoeGo Essential at $79/month gives you a better mobile experience and route optimization. Pawfinity at $25/month gives you similar core features at a third of the price. DaySmart Basic makes sense only if you specifically prefer DaySmart’s interface and plan to upgrade to Pro eventually.
Pro ($105/month) — The Sweet Spot
What you get: Everything in Basic, plus commission tracking per groomer, advanced reporting (revenue by groomer, by service, by time period), employee scheduling, basic marketing tools (automated rebooking reminders, birthday emails).
Who it’s for: Salons with 2-4 groomers that need to track employee performance and commissions. This is where DaySmart starts to differentiate from competitors — the reporting depth at this tier is genuinely useful for multi-groomer operations.
The value proposition: If you have 3 groomers and the commission tracking saves your bookkeeper 2 hours per pay period, that alone is worth the $30 premium over Basic. The reporting also helps identify which services are most profitable and which groomers are underperforming.
Premium ($155/month) — The Full Package
What you get: Everything in Pro, plus marketing automation (win-back campaigns, automated email sequences), loyalty program management, multi-location support, custom reporting, and priority support.
Who it’s for: Larger salons (4+ groomers), multi-location operations, and businesses that want built-in marketing automation without using a separate tool like Mailchimp.
Is it worth the premium? At $155/month ($1,860/year), this plan makes financial sense for businesses doing $300,000+/year in revenue. The marketing automation and loyalty features can generate measurable revenue if you use them. For smaller businesses, it’s overkill.
DaySmart Pet vs. Competitors on Price
| Software | Solo Plan | Team Plan | Enterprise Plan |
|---|---|---|---|
| DaySmart Pet | $75/mo | $105/mo | $155/mo |
| MoeGo | $79/mo | $149/mo | $249/mo |
| Pawfinity | $25/mo | $50/mo | $75/mo |
| GrooMore | $39/mo | $59/mo | $79/mo |
| Square Appointments | Free | $29/mo | $69/mo |
DaySmart’s pricing position: More expensive than budget options (Pawfinity, GrooMore), comparable to MoeGo at the solo level, but cheaper than MoeGo for teams. The value gap between DaySmart and MoeGo comes down to preference — MoeGo has better mobile experience and route optimization, DaySmart has better reporting and employee management.
Annual vs. Monthly Pricing
DaySmart offers discounts for annual billing:
- Basic: ~$63/month billed annually (16% savings)
- Pro: ~$88/month billed annually (16% savings)
- Premium: ~$130/month billed annually (16% savings)
Should you go annual? Only after you’ve used the platform for at least 2-3 months and confirmed it works for your business. The 14-day trial plus 1-2 months on monthly billing gives you enough time to evaluate before committing to a year.
Payment Processing Costs (On Top of Subscription)
DaySmart’s integrated payment processing charges approximately:
- In-person (card present): 2.6% + $0.10 per transaction
- Online payments: 2.9% + $0.30 per transaction
- Keyed-in transactions: 3.5% + $0.15
These are standard industry rates, similar to Square and MoeGo Payments. On $8,000/month in card revenue, expect ~$218 in processing fees.
My Recommendation
DaySmart Basic ($75/month): Hard to recommend over MoeGo Essential ($79/month) or Pawfinity ($25/month) for solo groomers. Unless you specifically prefer DaySmart’s interface, there are better values at this price point.
DaySmart Pro ($105/month): This is DaySmart’s sweet spot. For salons with 2-4 groomers, the commission tracking and advanced reporting justify the price. Compare against MoeGo Growth ($149/month) — DaySmart Pro is cheaper and has better employee management features, while MoeGo Growth has a better mobile app and route optimization.
DaySmart Premium ($155/month): Worth it for 4+ groomer salons and multi-location businesses. The marketing automation and loyalty features generate measurable ROI at scale.
Start with the 14-day free trial. Import your data, set up your services, and actually USE it for two weeks before deciding.