Pawfinity Pricing Guide 2026: All Plans Explained

Pawfinity is the budget option in grooming software, and the pricing reflects that positioning. At $25/month for the Solo plan, it costs less than a single grooming appointment. Let me break down what each plan includes so you can pick the right one — and know when it’s time to upgrade or switch entirely. For more on this topic, see our guide on Dog Grooming Pricing Guide by Breed (2026). For more on this topic, see our guide on MoeGo Pricing Guide 2026: What Each Plan Actually Includes. For more on this topic, see our guide on MoeGo vs Pawfinity: Which Grooming Software Wins? (2026).

Plans at a Glance

Solo Plan ($25/month) — Start Here

The Solo plan is where 80%+ of Pawfinity users begin, and many never need to leave it. Here’s everything included:

Scheduling

A full appointment calendar with daily, weekly, and monthly views. You can create appointments, set durations per service, and block off personal time. The calendar is color-coded by service type, making it easy to scan your day at a glance. Recurring appointments are supported, so regular clients can be booked out weeks or months in advance.

Online Booking

Clients can book through a Pawfinity-hosted booking page. You control which services are available for online booking, set your available hours, and define buffer time between appointments. The booking page is functional though not as polished as MoeGo’s — but for $25/month, it gets the job done.

Pro tip: Put your booking link in your Google Business Profile, Instagram bio, and email signature. Every place a potential client might find you should have a direct path to booking.

Pet and Client Profiles

This is where Pawfinity earns its keep as grooming-specific software. Each pet profile stores breed, weight, age, temperament notes, grooming preferences, coat condition, and special handling instructions. Client profiles link to their pets and store contact information, booking history, and payment records.

Over time, these profiles become invaluable. When a client calls and says “same as last time for Max,” you can pull up exactly what was done, any notes from the groomer, and complete the booking in seconds.

Automated Reminders

Text and email reminders sent automatically before appointments. You configure the timing (typically 48 hours and 2 hours before) and the message content. This alone prevents 3-5 no-shows per month for most groomers — at $75+ per appointment, that’s $225-$375/month in protected revenue.

The ROI math: Automated reminders preventing just 3 no-shows per month = $225+ in protected revenue. The Solo plan costs $25/month. The reminders alone provide a 9x return on investment.

Point of Sale and Payments

Process payments directly through Pawfinity using their integrated payment processing. Accept credit cards, debit cards, and record cash payments. Processing fees are competitive with industry standard (around 2.6% + $0.10 per transaction).

Vaccination Tracking

Track vaccination records for every pet. Set expiration dates, and the system flags expired or expiring vaccinations when clients try to book. This protects your business from liability and saves you from manually checking records.

Inventory Management

Basic inventory tracking for retail products and grooming supplies. Set stock levels, track sales, and get alerts when items run low. For groomers who sell shampoos, brushes, or other retail items, this keeps inventory organized without a separate system.

The value proposition: $25/month = $300/year. If automated reminders prevent even 4 no-shows per year ($300 at $75 average), the software pays for itself. In reality, it prevents far more than that — most groomers see 30-60 prevented no-shows annually, representing $2,250-$4,500 in protected revenue.

Team Plan ($50/month) — When You Hire

The Team plan adds everything needed for a multi-person operation:

Multi-User Access

Each team member gets their own login with individual credentials. No more sharing one account or having employees access the owner’s login. Each user sees their own schedule and can manage their own appointments.

Individual Schedules

Each groomer or bather has their own calendar view. Clients can book with a specific groomer through online booking. The owner or manager gets a combined view showing all staff schedules side by side.

Role-Based Permissions

Control what each team member can see and do. A bather might only need to view schedules and check in dogs, while the owner needs access to reports and financial data. Permissions prevent accidental changes and protect sensitive business information.

Enhanced Reporting

The Team plan upgrades reporting beyond the Solo plan’s basics:

• Revenue by groomer (who’s generating the most?)
• Service popularity (which services are booked most?)
• Client retention rates
• Booking source tracking
• Daily/weekly/monthly revenue trends

These reports help you make staffing, pricing, and marketing decisions based on data rather than intuition.

Upgrade when: You have employees who need their own logins and schedule views. If you hire a bather, a second groomer, or a receptionist, the Team plan’s multi-user features become essential. Running a multi-person operation on a Solo plan creates security risks and scheduling chaos.

Business Plan ($75/month) — Full Features

The Business plan adds the final layer of management features:

Commission Tracking

Automatically calculate commissions based on configurable rules — flat percentage, per-service rates, or tiered structures. Groomers can see their earnings in real time, and owners have accurate data for payroll.

For salons that pay groomers on commission (typically 40-60% of service revenue), this feature eliminates manual calculation, prevents disputes, and saves hours of payroll processing.

Advanced Analytics

The most detailed reporting Pawfinity offers, including:

• Profit margin analysis by service type
• Client lifetime value calculations
• Seasonal trend analysis
• Year-over-year comparisons
• Staff utilization rates

Additional Users

The Business plan supports more concurrent users than the Team plan, making it suitable for larger operations with 4+ staff members.

Worth noting: At $75/month, you’re in DaySmart Basic ($75) and near MoeGo Essential ($79) territory. This is the critical comparison point — Pawfinity’s Business plan costs nearly as much as platforms that offer significantly more polish, better mobile apps, and features like two-way texting and route optimization.

Hidden Costs to Consider

Payment Processing Fees

Pawfinity charges standard processing rates on card transactions (approximately 2.6% + $0.10). On $10,000/month in card revenue, that’s about $270 in processing fees. This is comparable to Square, MoeGo, and other platforms.

Annual vs. Monthly Billing

Pawfinity offers a discount for annual billing (typically 15-20% off). The Solo plan drops to approximately $21/month when paid annually. If you’re committed to staying, annual billing saves $48-$60/year.

SMS Costs

Automated text message reminders may have per-message costs beyond a monthly allotment. Check your plan’s SMS limits — high-volume salons may incur additional charges.

Pawfinity vs. Competitors at Each Price Point

At the $25/month level:

Pawfinity Solo is the only dedicated grooming software at this price. The closest alternative is Square Appointments (free) but without pet-specific features. If you need pet profiles and vaccination tracking on a tight budget, Pawfinity is the only game in town.

At the $50/month level:

Pawfinity Team competes with GrooMore ($39/month for solo, $59/month for team). GrooMore offers a more modern interface and better photo management. Pawfinity’s advantage at this tier is brand familiarity and the seamless upgrade from Solo.

At the $75/month level:

This is where Pawfinity faces serious competition. DaySmart Basic ($75/month) offers stronger reporting, a more mature platform, and 20+ years of development. MoeGo Essential ($79/month) offers a dramatically better mobile app, two-way texting, and route optimization. At $75/month, you should seriously evaluate whether Pawfinity is still the best value.

When to Switch Away from Pawfinity

Consider switching when:

• You’re on the Business plan ($75/month) — at this price, competitors offer more value
• Mobile app quality matters — Pawfinity’s mobile experience is its biggest weakness
• You need two-way texting — Pawfinity doesn’t offer it at any tier
• You’re a mobile groomer — no route optimization at any tier
• You’ve outgrown the reporting — DaySmart and MoeGo go deeper

Stay with Pawfinity when:

• You’re on the Solo plan — unbeatable value at $25/month
• Budget is your priority — nothing pet-specific is cheaper
• It’s working for you — “if it ain’t broke” is valid

My Recommendation

Start on Solo ($25/month). It covers everything a solo groomer needs. When you hire, upgrade to Team ($50/month). If you reach the point where Business ($75/month) makes sense, seriously compare against DaySmart ($75) and MoeGo ($79) before upgrading — you might get better value by switching platforms at that price point.

Pawfinity’s sweet spot is the Solo plan. It’s the most affordable way to get professional grooming software with pet-specific features. Beyond that tier, the value proposition weakens as you approach price parity with more capable platforms. For more on this topic, see our guide on How to Start a Dog Grooming Business (2026 Complete Guide). For more on this topic, see our guide on How to Price Dog Grooming Services (Strategy Guide).